Terry Liskevych reviews "Nudge: Improving Decisions About Health, Wealth, and Happiness" by Richard H. Thaler, a pioneer in the fields of behavioral economics and finance. Professor Thaler's research lies in the gap between psychology and economics. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Thalershows that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions.
Book review: Nudge
